Christmas 2024 Retail Sales Results. Ecommerce sales will grow 9.5% to reach $271.58 billion, per our forecast, as consumers go. Nrf forecasts that retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion.
Find out how retailers fared during the critical 2023/24 christmas trading period with our league table benchmarking sales performance across the industry. We forecast that total retail sales for the 2024 holiday season will reach $1.372 trillion, growing 4.8% yoy.